How to Introduce a New Device to Consumers in a Manner that Best Communicates the Device’s Functionality

Title

How to Introduce a New Device to Consumers in a Manner that Best Communicates the Device’s Functionality

Background

Consumers, when presented with an unfamiliar device, generally do not understand the functionality of the device.  Instructions are helpful, but do not immediately communicate the function of the device as the critical components are often masked. 

Summary

It has been proven that if the new device is packaged in the “open” state, the consumer readily understands how the device is to be used.  The “open” state of the example device is defined as the state of the device where features critical to the device’s functionality grab the consumer’s attention either through movement or an obvious need for interaction.  By providing a never-before-seen device to a consumer in an “open” state, the percentage chance of a consumer obtaining a functional understanding of the device without instructions is significantly higher than the percentage chance of a consumer who received the device in a “closed” state.

Disclosure

For this particular project, the “open” state is defined as a sensor where the clip is pushed up and away from the main body of the sensor (its up-most position) so that it can freely float up and down above the sensor body.  This communicates to the consumer that this portion of the devi...