System for on-demand end-user telecommunications services and content creation (17-Nov-2009)
This invention proposes a framework for telecommunication services creation which will allow the end-user to create his own services in an easy and intuitive way. The usability of this system also appeals to carrier's marketing professionals, who will be able to quickly define and deliver services to a wide audience, either in real or vitual world.
System for on-demand end-user telecommunications services and content creation
Disclosed is a system for providing a capability for a user to easily and intuitively create telecommunication services customized. The disclosed system integrates real world and virtual world communications using Session Initiation Protocol (SIP) application servers, Internet Protocol Multimedia Subsystem (IMS) architecture and Service Oriented Architecture (SOA) concepts. A framework for telecommunication services creation is disclosed to exploit the convergence of internet technologies. The framework runs inside the application servers and has an intuitive web-based interface and drag-and-drop tools. The interface is therefore easy to use allowing an unskilled user to create services. A wide range of services can be delivered and new business opportunities can be achieved through the application of the disclosed system.
Example services include services from different carriers combined to create a customized telecommunications bundle. In another example marketing professionals could use the interface to create advertising services or targeted marketing campaigns and use the communications network to deliver these to the public in the real world as well as virtual worlds. Creating services in a collaborative (wiki-like) way is yet another example.
The disclosed system differs from known service development frameworks, because the service development frameworks are actually programming tools and require technical expertise. The disclosed system provides a simple interface enabling the general public to create on-demand services. The disclosed system suits the current booming service and content creation market on the web very well.
The disclosed system is composed of a telecommunications network, virtual world servers, session initiated protocol application servers to perform the created services, service creation servers and client machines in which users define the services. The disclosed system leverages telecommunications services and networks integration provided by Internet Protocol Multimedia Subsystem architecture and the concept of service creation by combining data primitives and the definition of business processes in easy and intuitive ways. Implementation of a single interface for service definition is facilitated by session initiated protocol application servers capable of providing and controlling services according to network capabilities. The disclosed service also provides an easy-to-use framework for end users, customers or carrier marketing personnel, to define, test and deploy created services. Figure 1 shows a high level network view.
1
Figure 1 - Network view.
An example of using the disclosed system is a home user creating a virtual private branch exchange (PBX), by defining extension numbers insid...
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