By: Caitlyn Tuzzolino, Marketing Director, IP.com
Yes, Candy Corn has its own national holiday. And, as you may have guessed, Halloween is one of the biggest “candy” days of the year, followed by Easter. In fact, Americans spend an average of $2 billion on Halloween candy, and nearly as much ($1.9 billion) on Easter candy.
Candy corn has been an all-American favorite since the Wunderle Candy Company began making the world’s first tricolor candy in the 1880’s. First marketed as “Chicken Feed,” the confection proved so popular that the conglomerate, the Goelitz Confectionery Company, took over mass production in 1989. Today, Jelly Belly, the same company that makes 50 different flavors of jelly beans, has been making candy corn longer than any other running company. The company, then named Goelitz Confectionery Company, began making the candy around 1898 in its Ohio factory, and the company claims that candy corn was such a success it “carried the company through two World Wars and the Depression.”
The popular candy is not just for Halloween anymore. Brown, orange and white candy corn or “Indian corn” is available for Thanksgiving followed by red, green and white candy corn for Christmas.
Candy corn consists primarily of sugar, corn syrup, and honey but it is one of the better-for-you candies of the Halloween season. It contains roughly 28 grams of sugar and only 140 calories per heaping handful – and it’s fat-free!
Will you be eating candy corn in honor of its own National Day? Or, do you think it’s as boring as circus peanuts? Clearly, some Americans absolutely love it! Either way, we hope you enjoy the “holidays” – both today and tomorrow.
2, 3 Candy Favorites, https://www.candyfavorites.com/blog/candy-corn-history/