Artificial intelligence is often seen as a tool to enhance how we do business, from R&D decision-making to increased security. It’s a powerful solution to some of companies’ biggest problems, including hiring skilled workers, managing supply chains, and reducing risk. With so much focus on how AI is (and will) impact markets worldwide, we may fail to notice how much the technology impacts our daily lives. These four companies have seamlessly added AI to everyday life over the last two decades and continue to innovate in the space.
The number of ways Google has integrated AI into our daily lives is staggering when you think about it. Google’s search function predicts what you’re looking for and offers tailored results using AI. Artificial intelligence also helps Google showcase fact-checked breaking news within search results.
Google’s other products are just as reliant on AI. Maps offers driving directions, business metrics, and now details a location’s COVID precautions. Gmail uses AI to power inbox filters and smart replies. The ads we see within search results, Maps, Gmail, and other digital platforms are shared based on a smart bidding process that takes into consideration our behavior and characteristics before showing us ads we’re more likely to act on.
The ways Google employs AI extend beyond our computers and phones. Google Home’s conversational speech is a great example of conversational intelligence. It also ties together Google’s other smart home products, including Nest thermostats and cameras, which offer additional features powered by AI as well.
Netflix uses AI in a surprising number of ways to offer a more engaging user experience. The most obvious use of artificial intelligence is which movies and shows are recommended to viewers based on their behavior. However, Netflix’s applications of AI go much further. AI also decides which thumbnails you see while scrolling through these recommendations. Netflix uses AI to scout filming locations, edit film, and recruit talent from other networks.
Hulu, Spotify, and other streaming services also use artificial intelligence in some of these ways to personalize user experience.
Usually, AI learns on huge, centrally-located data sets. Apple does AI differently, instead using device-specific data because, Apple’s Senior Vice President for Machine Learning and AI Strategy John Giannandrea says, “it’s just better to be close to the source of the data, and so it’s also privacy preserving.” The company uses AI throughout its products, including the iPhone, iPad, and Apple Watch.
In the iPhone, you’ll find AI powering portrait mode, translation capabilities, App Store suggestions, and keyboard predictions, among other functions. The iPad’s handwriting recognition capabilities are AI-backed, as is the device’s palm rejection technology. The Apple Watch perhaps represents the most unique everyday uses for AI on this list. Artificial intelligence not only helps people properly wash their hands and track their sleep, but it also recognizes the most common heartbeat abnormality (paroxysmal atrial fibrillation) with 97% accuracy in a recent study.
When you scroll Facebook, the curated feed you see is determined by artificial intelligence. The ads that display within the feed are as well, with consideration given to your behavior both on and off Facebook, the quality of specific ads, and other factors. Facebook also uses AI to moderate spam, hate speech, and violence on the platform.