Automation

Adding Automation to Every Stage of Innovation

By July 21, 2020No Comments

Automation has the potential to impact every stage of the innovation cycle. From ideation to marketing, automating tasks can save time and create value from your intellectual property more quickly.

Dedicate Time to Creativity

Innovation takes time. Automating everyday tasks, such as project management and ongoing data analysis, allows more time for creativity. Automation can also help research and development teams ensure the time they set aside for brainstorming and ideation isn’t interrupted. 

For some organizations, implementing automated workflows is a hurdle. However, these everyday automations are likely worth the investment. “Over 40% of workers surveyed spend at least a quarter of their work week on manual, repetitive tasks,” according to one McKinsey Global Institute report.

Rank Resulting Ideas

The many ideas that result from brainstorming will not all be worth the time, effort and money it takes to bring them to market. Automation can help research and development teams and stakeholders decide which novel ideas should be fast tracked. Our Technology Vitality Report harnesses the power of both automation and artificial intelligence to rank ideas. 

Speed Up Development

Taking an idea from brainstorm to product is a long process. In many industries, especially software development, this process can be accelerated using automation. Software engineers can utilize automation to complete repetitive tasks while developing and testing new technologies. 

Market Innovations

Without customers, an innovation is not worth the investment. Automation can make marketing a new innovation more effective. It also plays an important role in managing the customer experience throughout a product’s useful life. Email marketing, remarketing campaigns, chat bots, CRMs and reporting are just a few of the platforms that utilize automated rules to connect companies with potential and current customers.