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Marketing Director

About This Role:

IP.com is helping the world’s most aggressive companies accelerate the pace of innovation.

Research and Development professionals, University Researchers, Engineers, and Intellectual Property practitioners are among the world’s most creative individuals leading the discovery of new medical devices, modes of transportation, software, energy, and more which are improving the way we live.  IP.com, whose patents are foundational to the development of Artificial Intelligence, uses that unique capability to enable solutions which help researchers, engineers, patent professionals, and others in the lab, at the office, or in their home innovate faster and more efficiently.

If you have experience with tools that help engineers, researchers, and intellectual property professionals work better and faster, the interpersonal skills to explain how using those tools can facilitate their work, the drive to build new relationships, and if you want to be an important member of a growing, global solutions provider, we want you on our team.

Job Duties:

IP.com is helping the world’s most creative companies accelerate the pace of innovation. The Marketing Director is responsible for developing and implementing the long-term marketing & communication vision for the brand, which promotes its unique position in the marketplace. Responsibilities include planning, developing, and implementing all marketing strategies and marketing communications, both external and internal. Managing the departmental P&L, driving down costs whenever possible. Overseeing the development and implementation of all programming, advertising, development of support materials and services. Directing the efforts of the marketing team and partners and coordinating at the strategic and tactical levels with the other functions of the organization.

Primary Duties and Responsibilities:

We’re seeking a savvy marketing leader that understands all aspects of the B2B marketing mix including lead generation, SEO, social media management, technical content development, PR and media relations.  The position reports to the CEO, works collaboratively with the CFO, Product Managers and Sr. Sales Manager on a daily basis, and will be responsible for leading the company’s day-to-day strategic and task-based marketing efforts.  The ideal leader will be able to:

  • Reflect, articulate, and promote the mission, vision, and identity of IP.com.
  • Create, implement, and measure the success of a comprehensive marketing and communications program that will enhance IP.com’s image and position within the marketplace and public, and facilitate internal and external communications.
  • Manage the strategic and creative design of IP.com’s marketing activities and materials including:
    • Website, social media channels, visual assets including all photography, and video
    • Collateral, presentations, and other written communication as needed
    • Master Brand Guidelines – logos, letterhead, brochures, presentation templates, etc.
  • Manage the marketing partners including photographers, videographers, and agencies.
  • Support all events.
  • Provide additional communication support to the CEO, Leadership Team, and Board members as needed.
  • Manage budget and develop metrics on plan performance, report monthly/quarterly to CEO and other team members.

Requirements:

  1. 15+ years in agency or corporate experience, ideally working in SaaS B2B category.
  2. Familiarity with necessary tools including Adobe, all MS Office Suite (PPT, Xcel, Word, etc.), Salesforce, Pardot (or equivalent CRM program).
  3. Excellent communication skills – comfortable presenting, conducting interviews and being the ‘Face of the Firm’ to multiple audiences.
  4. Excellent writing skills.
  5. Strategic thinker and master project manager.
  6. Thrives in a fast-paced environment and is energized by B2B marketing.

To apply for this position, please send your resume to careers@ip.com.

IP.com is an Equal Opportunity Employer. The company and its affiliates recruit and hire qualified candidates without regard to race, religion, color, sex, sexual orientation, gender, gender identity, age, national origin, ancestry, citizenship, veteran or disability status, medical condition, marital status, or any other factor prohibited by federal, state, provincial, and municipal laws.

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