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Marketing Manager

 

We’re seeking a savvy marketing professional that understands all aspects of the B2B marketing mix including marketing automation, e-commerce, inbound and outbound marketing, SEO, social media management and blogging, technical content development, PR and media relations.  We need a well-organized and strong technical writer familiar with making the complex simple for distribution via multiple channels.   The position reports to the Marketing Director and will be responsible for leading the company’s day-to-day strategic and task-based marketing efforts.   The Marketing Manager regularly interacts with our sales force, business development, customer success, engineering and management teams, providing the opportunity for great visibility.

IP.com targets the following markets:

  • Patent professionals (patent attorneys, innovation leaders, technology transfer offices, licensing professionals)
  • University Research Departments and Technology Transfer Offices
  • Research Development professionals and Engineers
  • Competitive Intelligence professionals
  • Corporate Innovators and Strategists

Company Information

IP.com is an intellectual property solutions provider that helps organizations make complex business decisions around their innovations. Our industry-leading portfolio of services enables businesses to increase revenue, optimize operations, manage IP risk through insightful data, and analytics and publishing.

IP.com has three main product and service areas: InnovationQ, our semantic search and analytics platform; the Prior Art Database, the world’s first and largest on-line disclosure service; and our Professional Services team that provides intellectual property searches in support of patent prosecution, patent infringement, and clearance/freedom to operate analysis.

Our proprietary analytics, patented Semantic Gist® discovery engine, exclusive content, and professional services provide organizations with competitor, market, patent, and patent litigation intelligence that inform critical business decisions.

Essential Duties

  • Planning and executing for digital marketing campaigns; developing and managing the creation of the content required by those campaigns to achieve business goals
  • Create, deploy, maintain, and track drip and nurture campaigns within a B2B marketing automation system.
  • Responsible for creating and supporting SEO, digital advertising, blog, video, organic and paid social media content
  • Develop and maintain customer messaging maps for e-commerce platform
  • Create marketing materials, including, but not limited to:
    • Print and digital collateral
    • Presentations and proposals
    • Digital advertisements and infographics
    • Webinars and hosted customer events
    • Videos
    • Business cards and stationery
    • Trade show materials including banners
    • Email blasts
  • Develop and maintain ongoing knowledge and mastery of customer persona profiles
  • Provide competitive analysis support as well as industry research
  • Responsible for implementing and driving marketing programs for resellers
  • Develop an expert understanding of our product buying audience and the markets we serve
  • Become a subject matter expert of the products and services offered by IP.com
  • Coordinate events, including trade shows, customer events, internal events
  • Keep track of marketing spending within an outlined budget

Technology/Equipment/Tools

  • Proficiency with marketing automation (e.g. Pardot, Marketo)
  • Proficiency with Google Analytics and SEO
  • Proficiency with Salesforce or related CRM systems
  • Proficiency in social media management, blogging, vlogging
  • Proficiency in Adobe suite (Photoshop and InDesign required)
  • Proficiency in MS Office Suite (Word, PowerPoint and Excel required)
  • Proficiency in CMS, particularly WordPress, required

Qualifications

  1. Education and Experience Requirements
    • Bachelor of Science in Marketing or relevant marketing experience, plus a minimum of 5 years of experience in a B2B technology/software environment
  2. Skills and Competency Requirements
    • Ability to digest and distill technical content into easy-to-understand business materials
    • Ability to collaborate with internal and external business partners at all levels
    • Excellent written and verbal skills
    • Knowledge of marketing principles
    • Ability to conduct market research, competitive intelligence
    • Software as a Service (SaaS) sales and marketing understanding
    • Ability to write professional reports and business correspondence
    • Outstanding organization, prioritization and time management skills
    • Ability to work under pressure in order to meet project deadlines with attention to detail
    • Highly self-motivated with a desire to participate, learn and contribute
    • Compliance with ITAR/Export Control regulations, which can be demonstrated by US citizenship

Benefits

  • Competitive salaries
  • Medical, Dental, Vision and Life Insurance
  • Health Savings Account
  • Flexible Savings Account
  • Dependent Care Account
  • 401(k) plan
  • Work-Life balance
  • Paid holidays, vacation and sick time

To Apply for this position, please send your resume to careers@ip.com.

IP.com is an Equal Opportunity Employer. The company and its affiliates recruit and hire qualified candidates without regard to race, religion, color, sex, sexual orientation, gender, gender identity, age, national origin, ancestry, citizenship, veteran or disability status, medical condition, marital status, or any other factor prohibited by federal, state, provincial, and municipal laws.

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