IP.com’s Jeff Cozzo will be instructing at the Licensing Executives Society (LES) Spring Meeting in La Jolla, CA on Tuesday, May 12 from 8:00 am – 5:00 pm on IP Business Basics 101 and The Business Bridge Course: Making Money Through IP Deals – An Introduction to What and How IP Works for Business.
This new, one-day, deal-centric course has been designed by experienced LES executives for business and licensing (newer to the field) professionals in USA & Canada. Whether it is a trademark, international brand, copyright, patent, knowhow, trade secrets or a combination of some/all of these, recent transactions and auctions have confirmed the value of IP in business. This course is interactive and built around real-world examples and small group hands-on exercises.
Who Should Attend
There is no prerequisite for the course. It is designed for people who develop, market and manage (commercialize) creative, new solutions of all kinds. It shows you how valuable inventions and ideas work in business.
The key is having a diverse audience that includes entrepreneurs, scientists and engineers, private equity and venture capital investors, investment bankers, lawyers, graduate students, CPAs, various people from start-ups and established companies of all sizes, non-profit tech transfer offices, law firms, valuation firms, business and law school professors, professors in academic technical departments, etc.. The diversity in our classroom enhances discussion and comprehension.
The course is taught by experienced business and legal licensing executives, all LES members and vetted instructors.
The course is divided into the following topic areas:
- Group hands-on exercise identifying trademarks, copyrights, and brands (using every day consumer items)
- Group hands-on exercise defining intangible concepts, invention disclosures and elements of a patent
- Reviewing a publicly available licensing agreement
- Developing and using term sheets for intangibles
- Determining value based on cost, income, and market approaches
- Identifying elements of an intellectual asset strategy and relationship to a term sheet
- Recognizing types and obligations in fully executed non-disclosure agreements
- Recognizing the role and value of trade secrets in certain technologies
- Putting it all together, here’s why it matters