View Post

How Popular Ideas Come to Life: The Elf on the Shelf

Patents Tags: Elf on the Shelf Intellectual Property, Intellectual Property for Toys, Popular Christmas Invention, The Elf on the Shelf

By: Caitlyn Tuzzolino, Marketing Director, IP.com

While I was recently visiting my family in Charleston, South Carolina, there was one thing that made my young cousins extremely excited each morning. It wasn’t breakfast or cartoons. It was a tiny toy that created mystery and enchantment: The Elf on the Shelf.

Read More

View Post

How Popular Patents Come to Life: The Slinky’s Simplicity Leads to Intellectual Property Success

Patents Tags: slinky, Unique Patents

Few toys have been more popular than the 72-year-old Slinky. With more than 350 million units sold as of 2012, it has gone down your staircase and beyond.

And the Slinky is an incredible story of how even the simplest ideas should be protected. Its 70-year-old patent remains one of the most lucrative protections of intellectual property the toy industry has ever seen—withstanding the test of time and leading to countless sales and licensing opportunities.

Read More