Privacy Policy

At, we respect your privacy. We want to ensure that you get the information, content, and experiences that matter most to you. is committed to protecting the privacy of its customers, partners, and other contacts.


1. Scope

This privacy policy applies to all personal data processed by full-time and part-time employees, when acting on behalf of, contractors, and partners doing business on behalf of, as well as all legal entities, all operating locations, and all business processes conducted by

This privacy policy does not apply to information that is publicly available, such as information in patent filings and other public repositories.


2. What Information Do We Collect? collects the following personal data in line with the use purposes explained in Section 3 below:

  • Your name and contact details
  • Online profile data/usage
  • Purchasing and payment information
  • Registration and participation in events and activities
  • Product preferences
  • Information about the device(s) you use
  • Cookies and cookie-related information
  • Authentication data
  • Location information
  • Other information you upload or provide to us


3. How Do We Use Your Information? does not sell your information. collects and uses (and, where specified, shares) your personal information for the following purposes:

To process transactions. uses personal information such as name, physical address, telephone number, email address, and company/institution to engage in interactions with you, including contacting you about your account, publishing, or event participation. We use financial/credit card and payment information to process your order and may need to share some of this information with delivery services, credit card processors, and other third parties to complete the transaction.

To provide support or other services. may use your personal information to provide you with support or other services that you have ordered or requested. may also use your personal information to respond directly to your requests for information, including registrations for newsletters, webinars, or other specific requests, or pass your contact information to the appropriate partners for further follow-up related to your interests.

To provide information based on your needs and respond to your requests. may use your personal information to provide you with notices of new product releases and service developments.

To administer products. may contact you if you purchase products to confirm certain information about your order (for example, that you did not experience problems in the download/log-in process). We may also use this information to confirm compliance with licensing and other terms of use and may share it with your company/institution.

To select content, improve quality, and facilitate use of the websites. may use your personal information, including the information gathered as a result of site navigation and electronic protocols and cookies (including third-party cookies), to help create and personalize website content, improve website quality, track marketing campaign responsiveness, evaluate page response rates, conduct usability testing, and facilitate your use of the websites (for example, to facilitate navigation and the login process, avoid duplicate data entry, enhance security, keep track of shopping cart additions, and preserve order information between sessions).

To assess usage of products and services. may track your usage of products and services to determine your level of usage.

To communicate with you about a meeting, conference, or event. We may communicate with you about a meeting, conference, or event hosted or co-sponsored by or one of our business associates. This may include information about the event’s content, event logistics, updates, and additional information related to the event. Information you provide when registering for or participating in a conference managed or co-sponsored by parties other than or in addition to may be shared with those parties, and the treatment of such information is further subject to the privacy policies of those parties. and its conference co-sponsors may contact you after the event about the event, subsequent iterations of the event and related events.

Please note that conference, meeting or event organizers, co-sponsors, exhibitors, and other third parties may directly request your personal information at their conference booths or presentations. Providing your information to them is optional, and you should review their privacy policies to address your particular needs and concerns about how they will treat your personal information.

To protect content and services. We may use your information to prevent potentially illegal activities and to enforce our terms and conditions. We also use a variety of technological systems to detect and address anomalous activity and to screen content to prevent abuse, such as spam. These efforts may, on occasion, result in a temporary or permanent suspension or termination of some functions for some users.

To get feedback or input from you. In order to deliver products and services of the most interest to our customers, from time to time, we may ask members, customers, volunteers, and website visitors to provide us input and feedback (for example through surveys, usability studies, focus groups).

To protect information assets as well as your own personal data. Our security program protects the confidentiality, integrity, and availability of information assets by following a risk management approach based on policies, standards, guidelines, and procedures to meet security objectives while supporting business and operational goals.


4. Your Use of the Website

Like many websites, uses commonly used information gathering tools, such as cookies and web beacons, to collect information as you navigate the website. also automatically collects certain information, such as internet protocol (IP) address, browser type, operating system and other usage information, and stores that information in log files. We use this information to analyze trends, administer the website, track your navigation around our website, serve targeted advertising, and gather broad demographic information.


5. Cookies and Web Beacons

Cookies are small data files that a website places on your device for record-keeping purposes. Web beacons are transparent pixel images that are used in collecting information about website usage. They assist us in making your interactions with easy and meaningful by providing enhanced functionality and aggregate traffic data.

You have many choices with regards to the management of cookies on your computer. All major browsers allow you to block or delete cookies from your system, but if you choose to block or delete cookies, it may limit your use of certain features or functions on To learn more about your ability to manage cookies and web beacons, please consult the privacy features in your browser.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.


6. Third-Party Advertisers; Do Not Track Signals


Third Party Advertisers.

Please note that at times, third parties may set cookies or use related technologies or web beacons when you view and/or click their advertising banners, links or other ads. Information from tracking technologies received with third party ads and links may be collected directly by those advertisers and ad service providers and used to cause relevant ads to be displayed to you. For example, these companies may collect and use information about you and your visits to and other websites in order to provide advertisements about goods and services of interest to you. These advertisements may appear on and on other websites. The advertiser’s privacy policy and/or that of its service provider will govern the use of this information and we are not responsible for the privacy practices of such companies. We encourage you to read these businesses’ privacy policies to learn about how they treat your information. Additionally, some of these companies (like the ad networks) are members of the industry groups, the Network Advertising Initiative and the Digital Advertising Alliance, each of which offers a single location to opt out of their cookies. For more information about third party advertisers and how to prevent them from using your information, we encourage you to visit the Network Advertising Initiative’s consumer web site, at, and the Digital Advertising Alliance’s consumer choice page at

Do Not Track. does not respond to web browser “do not track” signals or other similar mechanisms.


7. Third-Party Practices may contain links to other websites that have their own separate terms and conditions and privacy policies. We have no control over, and assume no responsibility for, the content, policies, and practices of any third-party websites. The terms and conditions and privacy policies of such websites govern your use of the services offered on those websites.

Our various sites and applications may make use of Google’s Font Web API. This API is provided by Google and is designed to limit the collection, storage, and use of data, and Google in particular does not use it for creating profiles of end users or for advertising. Such data is kept secure and separate from other data. During the use of this API, Google’s servers necessarily receive IP addresses to transmit fonts, which is not unique to Google and is consistent with how the Internet works. Additional information regarding Google’s Font Web API can be found here:


8. Security

We employ reasonable and current security methods, including physical, technical, and administrative safeguards, to prevent loss, misuse, unauthorized access, disclosure, alteration, and destruction of information. We update and test our security technology on an ongoing basis. When you voluntarily disclose personal data online, for example, in public areas or through email, others can collect and use such information. No data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we try to protect your personal data, we cannot ensure or guarantee the security of any information transmitted to us, and you transmit such information at your own risk.


9. Transferring Personal Data from the EU to the US has its headquarters in the United States. Information we collect from you will be processed in the United States. The United States has not received a finding of “adequacy” from the European Union. collects and transfers data to the United States only with your consent, to perform a contract with you, or to fulfill a compelling legitimate interest of in a manner that does not outweigh your rights and freedoms. endeavors to apply suitable safeguards to protect the privacy and security of your personal data and to use it only consistent with your relationship with and the practices described in this privacy policy. We also minimize the risk to your rights and freedoms by not collecting or storing sensitive information about you.


10. Children Under 13

You must be 13 years and older to register to use As a result, we do not specifically collect information about children. If we learn that we have collected information from a child under the age of 13, we will delete the information as quickly as possible.


11. For EU Data Subjects

The European Union’s General Data Protection Regulation and other countries’ privacy laws provide certain rights for data subjects. Because is not established in the European Union, these rights only apply in relation to offering goods or services to data subjects in the European Union under certain circumstances, or in relation to monitoring behavior in the European Union. Among these rights is the right to know the purpose of the processing; the categories of personal data concerned; who else outside of might have received the data from us; what the source of the information was (if you did not provide it directly to us); and how long the data will be stored. Additionally, you may have the right to access and rectify your personal data if it is inaccurate. You may, under certain circumstances, also request that we cease using your data for direct marketing purposes, or that we erase your data. You may also have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we process your personal data.

How can you control your information?

If you have concerns about your account information, we will work with you to review, revise, or correct the personal data we have on file. Contact us via phone at +1 585- 427-8180, or via email at


12. For California Residents

The California Consumer Privacy Act of 2018 (“CCPA”), as amended, provides certain rights for residents of California. This section supplements the information discussed above and applies solely to all visitors, users, and others who reside in the State of California (“Consumers”). Any terms defined in CCPA have the same meaning when used in this section.

Information we collect

We collect certain information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“Personal Information”). Personal Information does not include publicly available information, deidentified information, aggregate information, or other information excluded from CCPA’s scope. Our collection, use, and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. The table below sets out generally the categories of personal information about California residents that we collect and disclose to others for a business purpose. We have collected the categories of Personal Information noted in the table below within the last twelve (12) months. Please note that because this list is comprehensive, it may refer to types of Personal Information that we collect and share about people other than yourself.

Categories of personal data collected in preceding 12 months. Have we disclosed this category of personal data for a business purpose in the preceding 12 months? Have we sold this category of personal data in the preceding 12 months? Category of third parties to whom personal data was disclosed to for a business purpose. Category of third parties to whom personal data was sold.
Name, contact info and other identifiers such as a real name, alias, address, unique personal identifier, online identifier, internet protocol address, email address, account name, or similar identifiers Yes No Authorized Dealers. See N/A
Customer records such as paper and electronic customer records containing personal data, such as name, signature, address, telephone number, bank account number, credit card number, debit card number, or any other financial or payment information. Yes No No N/A
Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies. Yes No Authorized Dealers; subprocessors necessary to provide our services N/A
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interactions with our website. Yes No Authorized Dealers; subprocessors necessary to provide our services N/A
Location information Yes N/A Authorized Dealers; subprocessors necessary to provide our services N/A
Authentication information No N/A No N/A

We collect the information above from you, your company or organization, and your use of products or services, or other public or commercial sources.

The business or commercial purpose for collecting the Personal Information above is more fully explained in Section 3 above.

CCPA Rights and Choices

California residents have certain rights regarding their personal information. Subject to certain exceptions, California residents have the following rights:

Right to Delete: California residents have the right to request that we delete and direct any service providers that have received Personal Information to delete the Personal Information that we have collected from you, unless an exception available under CCPA applies. Upon receipt of a valid request, we will delete (and if applicable, direct our service providers to delete) your Personal Information from our records and confirm with you when such request has been complied with.

Right to Know: California residents have the right to request that we disclose what Personal Information we have collected and used over the past 12 months. Upon receipt of such a request, and once we’ve been able to verify your identity, we will disclose the following to you:

  • The categories of Personal Information we have collected about the California resident;
  • The categories of sources from which the Personal Information is collected;
  • The business or commercial purpose for collecting Personal Information;
  • The categories of third parties with whom we shared Personal Information; and
  • The specific pieces of Personal Information we have collected about that consumer.

Right to Correction: You have the right to request that we correct any inaccurate personal data maintained about you.

 Right against discrimination: You have the right to not be discriminated against for exercising any of your rights under CCPA. For example, will never: deny you goods or services; charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; provide a different level or quality of goods or services to you; suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services, based on the exercise of your rights under CCPA.

Right to Opt-out of Sharing of Information: You have the right to direct us not to sell or share your personal data for targeted advertising purposes. Note that does not currently sell or share personal data in this regard.

Submitting Requests

You can submit a request to Know and Access, Request to Delete, and a Request to Correct by:

  • Sending an email to
  • Calling us at our toll-free number: 866-473-6826.

We will respond to Requests to Know, Requests to Delete, and Requests to Correct as required by California law. You can designate an authorized agent to make such requests on your behalf, however, the agent must provide proof that he/she is authorized to make such a request on your behalf. Specifically, we may require you to either: (1) verify your identity directly with us; or (2) directly confirm with us that you provided the authorized agent permission to submit the request.

When you submit a Request to Know or a Request to Delete, we will confirm receipt of such request within 10 business days. We may ask you for additional information necessary to confirm your identity. Any information you provide will be used solely for purposes of verifying your identity. We will make every effort to respond to your request within 45 days of receipt. If we require more time (up to 45 additional days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 12-month period preceding the verifiable request. Generally, California residents can exercise these rights free of charge.


13. How Will You Know if the Privacy Policy Changed? may update its Privacy Policy from time to time. If we make any material changes we will notify you by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

You can contact us with any questions, comments, and requests regarding this Privacy Policy by email at or by mail to 370 Woodcliff Drive, Suite 301, Fairport, NY 14450.

Last Updated/Effective Date: October 25, 2023