Drive Business Growth
through strategic licensing opportunities
Licensing opportunities can enhance business success by generating additional revenue, expanding into new markets, accessing expertise and resources, mitigating risks, extending brand presence, and providing flexibility and agility. By strategically leveraging licensing opportunities, your business can drive growth, increase market share, and create value for its stakeholders. IP.com’s flagship solution, InnovationQ+TM allows a user to search for the technology and reach out to the inventor(s) directly or to publish licensable technology to our database for others to find.
How we deliver is just as important as what we offer. When you choose IP.com, you can trust that you’re working with a team of vetted, highly qualified subject matter experts. We provide the industry depth and expertise you need, with certainty and confidentiality.
Licensing allows your business to generate additional revenue streams without significant manufacturing, marketing, or distribution investments. By licensing your intellectual property (IP) assets, such as patents, trademarks, or copyrights, your business can earn royalties or licensing fees from other companies that want to use or commercialize your IP. This additional revenue can contribute to financial success and profitability.
Licensing offers opportunities for businesses to expand into new markets or reach new customer segments. Companies can leverage their partners’ existing distribution channels, market presence, or customer base by granting licenses to other companies. This allows your business to extend the reach of your products or services beyond your capabilities, enter new geographical regions, or target niche markets that your business may have yet to reach independently.
Access to Expertise and Resources
Licensing can give your business access to expertise, technologies, or resources it may not possess internally. Your business can partner with companies with specialized knowledge, research capabilities, or complementary technologies through licensing agreements. This collaboration can accelerate product development, improve operational efficiency, or enhance the quality of offerings, leading to increased success in the market.
Licensing can help your business mitigate product development, manufacturing, or market entry risks. By licensing your IP to other companies, businesses can share the risks and costs of bringing a product to market. The licensee assumes the responsibility for production, distribution, and associated risks, while the licensor benefits from royalty payments or licensing fees. Risk-sharing allows your business to focus on its core competencies and reduce exposure to potential market uncertainties or technological challenges.
Brand Extension and Reputation Building
Licensing can be used to extend your business’ brand presence and build a reputation in new product categories or industries. By licensing your brand name or trademarks, your business can expand into related product lines or collaborate with partners in different industries. This brand extension strategy allows your business to leverage established reputation, brand equity, and consumer trust to enter new markets with a competitive advantage, enhancing their chances of success.
Flexibility and Agility
Licensing offers businesses flexibility and agility in responding to market demands and industry trends. Your business can quickly adapt to changing customer preferences or emerging technologies through licensing agreements by partnering with companies with the necessary expertise or capabilities. This allows your business to market innovative products or services faster, stay ahead of competitors, and seize opportunities for growth and market leadership.
InnovationQ+ is an innovation and IP decision support workflow solution packed with powerful data analytics and competitive insights that enable informed, rapid decisions throughout the lifecycle—reducing costs, maximizing ROI, and accelerating innovation.
Our innovation consulting team unites industry-leading expertise with premier patent software and solutions to provide the most comprehensive innovation consulting services available for your business.
Patent Landscape Services
Our Patent Landscape services provide executives, technologists, and investors with actionable intelligence regarding the extent to which competitors protect innovations in key technology areas.
InnovatioN News & Resources
Explore AI at IP Watchdog AI Masters 2024! Join the event for discussions on AI and ML. As proud sponsors, we’ll be showcasing innovations from March 4-6, 2024, in Ashburn, Virginia. Connect with us, preview exclusive features, and dive into the future of AI in intellectual property.
How the New USPTO Pre-Application Assessment Program Only Reinforces the Need for Integrated & Intelligent Patent Evaluation Software
With a steady increase in patent submission rate and added strain on the patent review and approval system, the USPTO has announced plans to launch a new pre-application review program called the “Pre-Prosecution Pilot” as part of its continuing commitment to expand access to the innovation ecosystem and support under resourced inventors.
In recent news, Apple has faced a patent infringement suit regarding the blood oxygen technology in two of its Apple Watch Series models resulting in a halt in sales of their watch models. The halt in sales comes after the International Trade Commission ruled that these two models’ use of blood oxygen tracking violated a patent from health technology company Masimo.